Marketing Calendar

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Creating a marketing calendar for TubToday for the year 2024 involves strategically planning activities around key dates, events, and product promotions. Given TubToday’s focus on customer relationships and high-quality bathroom remodeling products, the calendar should highlight these strengths and align with seasonal trends and customer needs. Here’s a proposed outline for TubToday’s 2024 marketing calendar:

January

  • New Year Promotion: Launch a “New Year, New Bathroom” campaign offering discounts on select luxury bath and shower surrounds.
  • Content Focus: Post-installation care tips and showcasing the ease of maintenance of TubToday products.

February

  • Valentine’s Day Special: Promote bathroom makeovers as a unique gift idea.
  • Community Event: Participate in a local home improvement expo.

March

  • Spring Remodeling Campaign: Emphasize the quick installation process in time for spring renovations.
  • Customer Feedback Month: Encourage reviews and feedback with a chance to win a free accessory upgrade.

April

  • Earth Day: Highlight the eco-friendly aspects of TubToday products.
  • Social Media Challenge: Start a “Before and After” photo contest for past customers.

May

  • Mother’s Day Offer: Special discounts for Mother’s Day on select bathroom accessories.
  • Loyalty Program Announcement: Introduce or enhance loyalty programs.

June

  • Summer Sale: Discounts on vibrant and summery designs like Calacatta White and Everest.
  • DIY Tips Series: Share easy bathroom decoration tips on social media.

July

  • Independence Day Event: Offer special promotions for veterans and military personnel.
  • Email Campaign: Focus on the durability and longevity of products.

August

  • Back to School: Promote quick bathroom renovations before the school year begins.
  • Customer Appreciation Day: Host an event or online webinar on bathroom remodeling trends.

September

  • Fall Refresh Deals: Introduce new fall colors and patterns in the range.
  • Blog Series: Post articles about preparing homes for the holiday season.

October

  • Halloween Contest: Organize a creative Halloween-themed bathroom decoration contest.
  • Charity Drive: Align with a local charity for community engagement.

November

  • Thanksgiving Giveaway: Customer giveaway contest on social media.
  • Black Friday/Cyber Monday Sales: Special offers on selected product lines.

December

  • Holiday Season Promotions: Focus on full bathroom transformations as a holiday gift.
  • Year-End Customer Survey: Collect feedback to plan for the next year.

Ongoing Throughout the Year

  • Regular Follow-Ups: Monthly check-ins with past customers.
  • Customer Testimonials: Regularly feature customer stories and testimonials.
  • Newsletter: Monthly newsletter highlighting new products, customer stories, and special offers.
  • Social Media Engagement: Regular posts on bathroom tips, trends, and company news.

Notes:

  • Adjust for Market Trends: Regularly review and adjust the calendar based on customer feedback and market trends.
  • Event Participation: Keep an eye out for local and national events in the home improvement sector to participate in.

This calendar should be flexible and responsive to customer feedback and evolving market trends, ensuring TubToday remains a preferred choice in the bathroom remodeling industry.