1. Granular conversion tracking from each keyword.
This would entail creating custom landing pages for each successful keyword in order to track that specific keyword through the CRM and down to the sales level.
Difficulty: Creating separate landing pages and tracking codes in the CRM is time consuming.
2. Separate lading pages for mobile phones.
If customers are using mobile phones, we should just ask them for their phone number and call or text them. This bypasses the email option that is not good for sales.
We can start this by creating a m.tubtoday.com version of the site and creating landing pages for this subdomain.
A. Create a buyer Guide Campaign.
B. Separate forms for lead sources.
1. Facebook forms:
Quick impulse bathroom remodel solutions.
Select your trouble areas:
Outdated Bathroom Fixtures
Leaks
Safety Concerns
Worn or Moldy Tile
Deteriorating Tile
Other?
Minimal Demolition Required.
Affordable High End Finishes.
Lifetime Warranty.
Rapid 1-Day Installations.
Estimates Right Over the Phone.
Before/After Gallery
Reviews. BBB A+
Bath or Shower Refacing.
No Demo Surrounds
Replace your Vanity or Toilet
Safety add ons like Grab Bars.
Lighting or Exhaust Fan Replacement
3. Referral program
Create a powerful referral program to turn customers into sales people.
Long Tail Solutions:
Create landing pages for Handicapped keywords.
Landing pages for people who are just starting their process. Comparing prices, products, etc.
Holiday Marketing
Create and schedule Email and Social Media Content for the following Holidays.
Holidays for Marketing
Jan 1st: New Years Day
February 2nd: Groundhog Day
February 14th: Valentine’s Day
March 17th: Saint Patrick’s Day
April 1st: April Fools’ Day
April 9th: Easter
May 5th: Cinco de Mayo
May 8th: Mothers Day
May 29: Memorial Day
June 14th: Flag Day
June 18th: Fathers Day
July 4th: Fourth of July
September 4: Labor Day
October 31st: Halloween
November 25th: Thanks Giving
December 25th: Christmas